Welcome to Loot, the monthly newsletter for business rebels striving to be the best. We deliver content you need to build a better business.
----February 3, 2019, Vol 1, Issue 1----
Trailblazers: Entrepreneurs Pushing Boundaries.
Steve Wozniak & Steve Jobs
The world lost a Trailblazer on October 5, 2011, when Steve Jobs passed away. Jobs was different. He made his signature black turtleneck, worn jeans and running sneakers cool. His influence and accomplishments can’t be explained by mere technology, Pixar animated movies or retail.
Jobs changed how we listen and purchase music at the iTunes Store, communicate with the iPhone, purchase apps from the App Store, get our work done on Macs, shop at an Apple store, get answers to questions at the Genius bar, watch Apple TV, and how people work in Apple’s new headquarters at 1 Apple Park Way in Cupertino, California.
Jobs’ wisdom, knowledge, determination and persistence is a reminder that all the easy stuff is done. His influence lives on. Job’s message is we must do the difficult work to move the world forward. Here’s a quick read about Steve Jobs
Dollars: News About Capital and Your Money.
Jack Dorsey, CEO, Square
Young FinTech (finance technology) companies are fighting for what has been exclusively a bank’s turf: Small-business lending. Jack Dorsey is the co-founder and CEO of Twitter and founder and CEO of Square, a mobile payments business. Square, which was founded in 2009, revolutionized the way small businesses accept credit card transactions. When it introduced its white charge reader, it made the payment process simple and quick for small businesses.
The company eliminated the need to buy expensive equipment, monthly contracts and high swipe fees. The revolution continues. Now Square is seeking a banking license to create products tailored to small businesses. Square’s march to become a bank is a natural evolution for a company focused on serving small businesses. Read more here
The Fixer: Improve Your Business.
Entrepreneurs must have an in-depth knowledge of marketing. They often think it is only a company name, logo or Facebook ads. However, marketing is essential to your business health. Many businesses are missing a crucial opportunity to tell their unique store and separate them form the competition. Steve Jobs understand this and used marketing to tell Apple’s story. In one of his well-known marketing campaigns, he inspired us to Think Different. There’s the behind the scenes story how the marketing team wanted the slogan to be Think Differently, but Jobs fought back not to add the “ly”.
In the video link below, Job says, “To me marketing is about values. This is a very complicated world. It’s a very noisy world. We’re not going to get a chance to get people to remember much about us, no company is. And we have to be really clear on what we want them to know about us.” Watch it here
Tools: Boost Your Productivity.
Tools have been around since before cavemen—and women. They help us get work done faster, easier, and with less effort. This week we focus on a tool that saves time. Go-To-Meeting is one of the best communication tools to get people together without them leaving their location—it saves millions of travel miles a year. This tool saves time, money and can boost productivity.
As an entrepreneur, use Go-To-Meeting to schedule video conference calls or training sessions. Your meeting can be recorded, transcribed and saved to the cloud for viewing later on. If someone missed the meeting, they can watch it at a convenient time. Evaluate competing product offerings such as Zoom, Join Me, FreeConferenceCall.com and UberConference, before making your selection. Learn more here
Life: Wellness, Fashion and Gadgets for You.
We are increasingly spending more time at work, whether it be at the office, Starbucks or at home, work never stops. Our on-the-go lives don’t allow us to take care of our minds, bodies and souls as well as we should, which can impact our ability to stay healthy and make a living.
Poor eating habits can pack on pounds in no time. There are solutions to help you make better eating decisions and get your workout in daily.
Health is the new wealth. One way to a healthier you is exercise. Don’t have time? Well, a rigorous workout only takes seven minutes. That’s right. The seven-minute workout is gaining in popularity. This workout consists of high intensity interval training (HIIT), which is strenuous cardio exercise at maximum capacity with minimal breaks between exercises. You get the benefits of a challenging workout in less time. Read about the 7-minute workout
Bookmark: Must-read Books Making Noise.
The E Myth Revisted by Michael E. Gerber is one of the most important books in print for small-business owners. The E-Myth consist of two elements: 1) The E Myth is the entrepreneurial myth that most people who start a small business are entrepreneurs. 2) The fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work.
This book teaches business owners how to create a system to build a business, like McDonald’s and other successful franchises. The system is the business. Read about it here
Bitesize: Data Points You Need to Know.
Numbers matter. Follow the data. The U.S. experiences a net gain of 1 person every 19 seconds and the population is expected to grow to 458 million by 2050. Read more here
Hmmm: Interesting, Poignant or Funning Quotes to Make You Think.
Experts: People with a Unique Point of View.
How organized a person, group or organization is speaks volumes. What does your workplace say about your business? What does your home indicate about you? If you have a hard time finding things, and the physical space is not the image you want to project to employees, customers, partners and guests, it may be time to get organized. Maria Kondo can help. Kondo wrote the bestselling book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing.
Her new show recently debuted on Netflix: Tidying Up With Marie Kondo. On the show, Kondo helps residents of cluttered homes organize their belongings—and lives. Her KonMari method trains people to ask themselves if an item “sparks joy” to determine whether or not to keep it. She is the decluttering guru that built a business out of her passion. Here’s her story
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Help us grow our newsletter to 10,000 subscribers. Share Loot with a friend. As a thank-you gift, each week we will pick a winner to receive a free pair of Able Made socks. Able Made is the sustainably sourced apparel brand that promotes healthy and active living through their partnership with a foundation that sponsors a youth soccer clinic in Boston and Hartford, Connecticut. Live Bold. Learn more here